Steak ‘n Shake Expands Bitcoin Treasury to $15 Million as Restaurant Sales Surge

TLDR Steak ‘n Shake’s Bitcoin treasury now totals $15 million after adding $5 million worth of cryptocurrency Same-store sales jumped 18% in 2026 following Bitcoin payment integration launched in May 2025 Company directs all Bitcoin customer payments into its Strategic Bitcoin Reserve fund Hourly workers will receive $0.21 Bitcoin per hour starting March 1 with two-year vesting requirement Holdings of roughly 167.7 BTC place Steak ‘n Shake among top 100 corporate Bitcoin holders globally American fast-food chain Steak ‘n Shake has expanded its Bitcoin treasury by $5 million, pushing total cryptocurrency holdings to $15 million. The company disclosed the purchase on January 27 via social media. Steak n Shake's Burger-to-Bitcoin transformation continues. Today we increased our Bitcoin exposure by $5,000,000 in notional value. All Bitcoin sales go into our Strategic Bitcoin Reserve. Our self-sustaining system — improving food quality that grows same-store sales that… — Steak 'n Shake (@SteaknShake) January 27, 2026 The restaurant operator now holds approximately 167.7 Bitcoin based on current market prices. This marks the second major acquisition this month after a $10 million Bitcoin purchase on January 18. Steak ‘n Shake began accepting Bitcoin payments systemwide in May 2025. Every Bitcoin transaction at its locations flows directly into the company’s Strategic Bitcoin Reserve. The chain recorded 18% same-store sales growth in 2026. Management credits Bitcoin integration as a key factor behind the increase. Sales also climbed by double digits throughout 2025. Sales Performance Outpaces Fast-Food Competitors The sales gains apply to both company-owned stores and franchise locations. Steak ‘n Shake stated it is outperforming competitors thanks to customer loyalty and Bitcoin support. Details about the reserve’s composition remain limited. The company has not broken down how much comes from customer payments versus direct purchases. Market price gains may also contr...