Polymarket Partners with Major League Soccer in Multi-Year Prediction Market Deal

TLDR: Polymarket gains exclusive prediction market partnership rights across MLS, All-Star Game, and MLS Cup events Partnership includes independent monitoring systems to protect competitive integrity of MLS and Leagues Cup matches MLS becomes among first global soccer leagues to integrate prediction market insights into official fan experience Agreement targets enhanced live match and second-screen engagement through real-time collective sentiment data Soccer United Marketing has confirmed a landmark multi-year agreement with Polymarket, establishing the prediction market platform as an official partner of Major League Soccer and Leagues Cup. The partnership marks a new direction for fan engagement in professional soccer, bringing prediction-based insights directly into the match experience. This collaboration positions MLS among the first global soccer leagues to integrate prediction market technology into its operations. Partnership Details and Fan Engagement Strategy Soccer United Marketing, which serves as the commercial division of Major League Soccer, announced the agreement through official channels. Polymarket gains exclusive rights as the prediction market partner across multiple MLS properties. The designation covers regular season matches, the MLS All-Star Game, and MLS Cup presented by Audi. The partnership extends to Leagues Cup within the United States market. Under this arrangement, prediction markets will become part of the standard fan experience across both competitions. MLS Communications shared the news through X, confirming the agreement between Soccer United Marketing and Polymarket. Today Soccer United Marketing and @Polymarket announced multi-year partnerships with @MLS and @LeaguesCup that will offer new ways for fans to engage with matches and follow season-long storylines by integrating prediction markets into the fan experience. https://t.co/EYzJx98hcx pic.twitter.com/kMBU9rup1w — MLS Communications (@MLS_PR) January 26, 2026 Both org...