Ford (F) Stock: Company Reveals 2027 Electric Pickup and EREV Strategy

TLDR Ford stock declined 0.72% Thursday after the automaker unveiled details of its 2027 mid-size electric pickup using the Universal EV platform with LFP batteries. The company is shifting to extended-range electric vehicles (EREVs) that offer 150 miles of battery range plus gas generator backup after discontinuing the F-150 Lightning. Scout Motors reports 80% of reservations are for EREV models over pure EVs as truck buyers worry about towing and payload range impacts. Ram launches its EREV in late 2026 starting under $60,000, while Scout begins production in 2027 and Ford hasn’t announced timing yet. Wall Street holds a Hold rating on Ford with average price target of $13.87, implying 1.24% upside after a 49% yearly gain. Ford stock slipped Thursday after revealing its upcoming mid-size electric pickup truck. The vehicle marks the company’s first model on its Universal EV platform. Ford Motor Company, F The unnamed truck launches in 2027 with production starting this year. Ford promises lower ownership costs than Tesla’s Model Y and more space than Toyota’s RAV4. CEO Jim Farley called it “one of the most audacious and important projects in Ford’s history.” He positioned the truck as America’s answer to Chinese competition. The vehicle uses lithium iron phosphate batteries to reduce costs. But the bigger story is what Ford isn’t building anymore. The company discontinued its F-150 Lightning despite leading U.S. electric pickup sales last year. The Lightning sold 90,000 units, representing just 3% of total F-150 volume approaching one million. That tepid reception pushed Ford toward a new approach shared by Ram and Scout Motors. Extended-Range EVs Replace Pure Electric Strategy Ford is pivoting to extended-range electric vehicles that combine battery power with gas generators. The EREV setup delivers roughly 150 miles of pure electric driving before the engine activates. Unlike traditional hybrids, the gas engine only charges the battery rather than powering the...